Younts Design Inc. (Baltimore) recently worked with the San Francisco Giants on The Yard at Mission Rock, a pop-up shipping container village in San Francisco's newest waterfront neighborhood just south of AT&T Park.
YDI's first task was to help the Giants name the project. The Yard was an ideal solution to connect baseball with the neighborhood's shipping history. The look of The Yard project is simple and industrial. Inspired by shipping-container graphics, YDI created a logo and graphic system that can be stenciled and applied easily to any surface--an appropriate aesthetic and economical for a temporary project. The graphic system includes identity signage and graphics as well as restroom signs, wayfinding, and surface graphics.
YDI extended the brand to digital elements as well, creating a web presence that echoes the industrial vibe and the geometric aspects of the identity and signage. The project team included Mark Hogan Architect, Hathway Dinwiddie (project planning), Nibbi (general contractor), Urban Bloc (container fabricator), and VKK Signmakers Inc. (sign fabrication). More more information and images, see YDI's blog.