YESCO announced that Larry Cohen has been selected to head the firm’s design team in Salt Lake City.
Larry comes to this position with 12 years of custom sign design experience and a wealth of knowledge in environmental graphic design, ADA design, and promotional design. Throughout his career, Larry has explored numerous facets of design, from the creation of copy writing and marketing collateral, to logos and brand identities for various market segments. During his tenure in the Vegas Division, Larry designed scores of custom signs. He was instrumental in the conception and development of beautiful gaming signage, wayfinding systems, and dynamic spectaculars.