Herm Medina  is a Design Director at Yesco in Denver

YESCO (Salt Lake City) promoted Herm Medina to Rocky Mountain Regional Design Director. Herm has more than 20 years of experience as an industrial designer and creative problem solver, specializing in environmental graphic design for commercial, retail, sports, gaming, and entertainment venues. He will direct all work that passes through the Salt Lake and Denver design departments, responsible for ensuring that YESCO’s solutions captivate the customers' imagination and strengthen customer involvement. In his new role, Herm's goals will be to improve YESCO's sales performance through great design, and also to elevate the quality of sign design in the Rocky Mountain region.

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