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Yash has been a part of the field for 11 years now with a background education in engineering and post-graduation with a specialisation in EGD & Way-finding design. He also has a diverse work experience in a cultural context from working in firms across US and India. He is staunch supporter of integrating the voice and the ethos of the brand into the brand touch-points - across physical and digital spaces for curating the experience across the lifecycle.
Yash has developed sensitivity towards the nuances involved in the way-finding and branding integration having worked on projects which range from studio office spaces to public transportation.
His design philosophy centres around the idea of function-first coupled with a "less is more" approach.