Opened in January 2014, the 242,000-square-foot, Norman Foster + Partners-designed, Edward P. Evans Hall is the new home of the Yale School of Management. To create a lasting impression of the Yale School of Management's presence and brand, and to easily communicate timely information, Unified Field created three floors of interactive media and digital signage for the students, faculty, and visitors.
The narrow-cast network displays real-time information such as school-wide agenda, class and conference schedules, special announcements, insightful information, and photography from students, staff, and guest speakers as well as customized presentations and broadcast media. The data visualization on the three-level floor to ceiling media installation of the Yale School of Management currently addresses topics related to the theme of “Business, Society and Leadership in an Increasingly Complex World.” The data was selected to examine and communicate major trends transforming markets, organizations, and societies around the world. The media displays dynamic graphic visualizations of social and economic data and offers shifting perspectives on global trends on a wide variety of comparative scales. Topics include global comparisons of Internet and social media usage, type and availability of medical care as a percentage of population, life expectancy, comparisons of market values of publically traded stock, and cost of capital and gross national product.
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“An incredibly sophisticated approach to data visualization as a branding tool. This is the future: technology helping to make complexity understandable.”
Marla Supnick (principal in charge); Maureen Lin (art director, lead designer); Tonian Irving (producer); Bobbi Jo McCauley (designer); John Singer, Henry Tseng (engineers)
Foster + Partners (architecture), YCD Multimedia (digital signage platform)