Xlab Tours in NYC [Insight, Access and Inspiration]

What are YOU doing on Thursday, October 27 from 1:00 to 3:00pm? Attend an SEGD Xlab tour as part of your exciting Xlab conference experiencein New York City! But remember, tours are on a first-come, first-serve basis, so register for Xlab today and lock in your choice of tour!

Xlab is SEGD's signature conference with a focus on the future of experience design and technology for public spaces, interfaces, and interaction. Xlab 2016 will focus on the Intersection of physical and digital across a variety of emergent focus areas such as smart city ecosystems, content and place, digital materials, virtual reality and next generation interactivity. In it's sixth year, SEGD Xlab brings together the diverse spectrum of practitioners and visionaries who make digital experiences possible, and the next generation of designers who are innovating our cities, workplaces, and leisure spaces. For the second year, Xlab is part of New York Digital Signage Week (#NYDSW).

Join professionals who worked on a specific project for a tour; they’ll share insights and understandings about how the project was conceived and executed. Each tour is limited in size to ensure an intimate experience with meaningful conversation about aspects of the work not publicly accessible.

This year SEGD offers you a choice of six tours, each facilitated by amazing people in experiential graphic design who you will want to know:

Sponsored Tours (Free for Xlab attendees)

LED Times Square Spectacular Tour with Activate the Space

Visit world-famous Times Square for a behind-the-scenes look at the technology that powers the giant interactive Times Square video spectaculars. Consultant firm Activate the Space works with creative digital agencies to design and integrate the LED technology that lights the installations. Photos: Clear Channel, American Eagle

Capital One Retail Flagship/Union Square, NYC – led by Capital One, D3 LED and Gilmore Group

Changing the experience of retail banking, Capital One’s new Union Square flagship engages all. From the visually inviting ATM walls to the interior common areas, patrons are welcomed both digitally, and personally by the friendly staff.  Join us for an overview of the collaborative design process of the project, plus a tour of the digital elements located throughout the branch.  Photos: Captial One, Callison-RTKL

Interactive Retail Tour with Reality Interactive

Back by popular demand, this tour will feature the latest cutting-edge digital installations and integration in retail environments throughout Manhattan. Learn what makes these projects unique, and leaders in digital interactive experiences. Explore New York City’s most innovative, dazzling and interactive of digital retail experiences. Be inspired and gain insight into the behind-the-scenes design and mechanics that achieve the end objective: smarter retail experiences. Photos: Reality Interactive


Premium Tours (+$75)

NYC Wayfinding with CityID

Meet the leaders of digital mapping and urban wayfinding systems, including WalkNYC. Learn more about their efforts to make our cities smarter and easier to navigate with digital and physical infrastructure. These people—responsible for making London pedestrian-only accessible for the 2012 Olympics, and the Multimodal Wayfinding Strategy and System Pilot for the City of Moscow—are working with a large team of premier design firms to create a Standardized Wayfinding System that will transform New York City. Photos: Mike Rawlinson / City ID

LED Lab with Float4

This Xlab favorite is back by popular demand. Experience the possibilities of what the latest in interactive LED technology can offer your digital project, from ambient lighting to dynamic media and content. The LED LAB is a community of product developers, designers, artists, engineers and manufacturers located in an expansive ground-floor space in Tribeca. On this tour, you'll experiment with the different products, form-factors, software engines, material treatments and resolutions of LED technologies, all in their real-life scale. Photos: Alexandre Simionescu


Excited? Us too! Register nowand lock in your tour choice before space runs out! 


Xlab Design Conference 10.27.2016 - 10.28.2016

New Member Offer

Click to access the 2020 "Never been an SEGD member before" $185 sign up offer

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