NEW YORK (25 Sep 2014) — For designers practicing in visual communication, the built environment, or consumer brands, the world is changing fast. New technology platforms, improved interfaces, and innovative content models create an evolving landscape of experience design.
SEGD’s Xlab 2014—happening November 6 at the SVA Theatre in New York—will bring together the top experiential design studios in the world to talk about how digital technology is transforming built environments and changing the way we connect with one another.
“The breadth of possibility for smartly integrated digital technology into buildings, cities, and public and commercial spaces—via screen and display media, wearables, iBeacon sensors, and intelligent interfaces—has never been greater,” says Clive Roux, CEO of SEGD. “We believe designers practicing in this realm should be up to speed on the platforms and technologies at their disposal, and that’s where Xlab comes in.”
The one-day conference is organized around four fast-paced sessions: Insights, Content, Platform, and Make. A dozen speakers from the world’s top experiential design studios will share INSIGHTS on the factors driving new digital experiences; CONTENT models that nuance brand, storytelling, and technology to innovate customer experience; new digital technology PLATFORMS that are being used to tell stories, communicate relevant information, and provide an emotional connection to place; and how creative teams are working with industry partners, manufacturers, and integrators to MAKE new digital experiences come alive.
Xlab speakers represent the top experiential design studios in the world, including:
• HUSH (New York)
• Arup (New York)
• Local Projects (New York)
• Second Story (Portland)
• Control Group (New York)
• Schema (Seattle)
• Leviathan (Chicago)
• Float4 (Montreal)
• Bluecadet (Philadelphia)
Xlab will also include market leaders and tech firms including Sansi North America, Samsung, Scala, Daktronics, Estimote, and many more.
Xlab was conceived as a forum to encourage dialogue between design and technology, says Bryan Meszaros, founder of digital agency OpenEye and Co-Chair of Xlab 2014 with Anthony Vitagliano, experience design director for Digital Kitchen.
“Digital technology is a powerful tool in the design of immersive customer experiences, but to be truly effective, it has to integrate storytelling and consistent brand messaging,” says Meszaros. “Through collaboration and dialogue among design, technology, and brand, we can envision the future of immersive customer experiences in the next five to 10 years.”
SEGD (the Society for Experiential Graphic Design) exists to Educate, Connect, and Inspire the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place. SEGD’s mission is to provide learning opportunities and resources for professionals involved in creating experiential graphics, promote the importance of the discipline in establishing place, and continue to refine standards of practice for the field. For more information, visit www.segd.org.