2022 Branded Environments

SEGD Branded Environments 2022 is the event purely focused on brand experiences that transform engagement within public spaces. Join SEGD and our speakers as we explore all aspects of Branded Environments from retail to sports venues.

This event will be held in-person on October 13, 2022 in New York City at the Museum of the Moving Image!

SEGD does not have an official room block rate for these events, but we recommend Boro Hotel or The Collective Paper Factory. It is New York so you may already have your favorite place to stay or there are also several other hotels in the area too!

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Lyka Williams
Lyka Williams
Carly Klaire
Carly Klaire
Cybelle Jones, Gallagher & Associates
Cybelle Jones
Nu Goteh
Nu Goteh
Simon Buijs
Simon Buijs
Kevin Potts
Kevin Potts
Jessica Finch
Jessica Finch
Jeff Everson
Jeff Everson
Jenny Hsin-Yi Chang
Jenny Hsin-Yi Chang
Headshot of Richard Poulin, Poulin & Morris
Richard Poulin
Steve Bayer
Steve Bayer
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Looking at Branded Environments and Xlab from a Student’s Point of View

Looking at Branded Environments and Xlab from a Student’s Point of View

Read Time: 1 minute
Since 2018, SEGD has invited FIT Graduate Exhibition and Experience design students to attend Xlab to explore cutting-edge of experience design, through a series of talks about new projects, experimentation, and emerging technologies within the experience design industry. This year students were invited to the two-day SEGD Branded Environments and Xlab event to explore experience design and the Art of Storytelling.

Reflecting on SEGD's 2022 Branded Environments and Xlab

Reflecting on SEGD's 2022 Branded Environments and Xlab

Read Time: 5 minutes
Last week on October 13 and 14, SEGD held the first in-person double feature event! This year’s 2022 SEGD Branded Environments and Xlab event succeeded in two days of thought-provoking and visionary talks at the Museum of the Moving Image. Read on for a full recap of the spectacular event.

SEGD’s Branded Environments is Back In-Person!

SEGD’s Branded Environments is Back In-Person!

Read Time: 5 minutes
Back by popular demand – and only three weeks away! SEGD Branded Environments returns in-person for the first time in three years hosted at the Museum of the Moving Image, NY. This year it has been paired with Xlab to create a two-day SEGD spectacular on October 13 + 14, 2022. With a bonus day of tours on October 12, 2022. Focused on the design of brand-centric customer experiences, read on to see how our speakers will be addressing this year’s theme of “The Art of Storytelling.”

SEGD: Branded Environments + Xlab “The Art of Storytelling”

2022 SEGD Branded Environments and Xlab Safety Plan, Effective September 2022

Updated COVID-19 Protocols: Proof of Vaccination or Negative Test Not Required

Brand Experiences that Improve Culture with Nu Goteh

Brand Experiences that Improve Culture with Nu Goteh

Read Time: 3 minutes
Branded Environments, Thursday, October 13, returns by popular demand for the sixth year. In just four weeks from now, join us at the Museum of the Moving Image in Astoria, Queens, to start a two-event exploration into the "art of storytelling." Speakers at BE will explore the inception and evolution of brand storytelling, what we can learn from places like Las Vegas, and how branded experiences can positively impact Culture. Xlab, on October 14, will look to the horizon at emerging technologies and the platforms fueling new narrative-driven experiences from AR to VR and Web 3. 

SEGD: Branded Environments + Xlab “The Art of Storytelling”

SEGD: Branded Environments + Xlab “The Art of Storytelling”

Read Time: 6 minutes
WASHINGTON, DC—The Society for Experiential Graphic Design (SEGD) hosts "Branded Environments" and "Xlab" in person again for the first time in three years. Two back-to-back days of thought-provoking, visionary talks, Branded Environments on Thursday, October 13, and Xlab on Friday, October 14, hosted at the Museum of the Moving Image in Queens, NY.

Sponsors Header Graphic

For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Jennette Forman | [email protected] | 202-570-9808 or Kristin Bennani | [email protected]