2022 Xlab

Join SEGD in-person at Xlab to explore how we, as designers, utilize experimentation to create bespoke experiences in both the physical and virtual realms.

Xlab searches to discover how the digital and physical realms can interact to continuously create unique experiences.

This event will be held in-person on October 14, 2022 in New York City at the Museum of the Moving Image!

SEGD does not have an official room block rate for these events, but we recommend Boro Hotel or The Collective Paper Factory. It is New York so you may already have your favorite place to stay or there are also several other hotels in the area too!

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Cybelle Jones, Gallagher & Associates
Cybelle Jones
Photo of Jeff Grantz, Materials & Methods
Jeff Grantz
Headshot of Josh Goldblum, Bluecadet
Josh Goldblum
José-Luis Vidalón
José-Luis Vidalón
Joel Krieger, Magic Leap
Joel Krieger
Jean-Pierre Dufresne
Jean-Pierre Dufresne
Mike Pell
Mike Pell
Abigail Honor
Abigail Honor
Ciera Iveson
Ciera Iveson
Philip Tiongson, Potion
Phillip Tiongson
Chris Moore
Chris Moore
Vanessa Till Hooper
Vanessa Till Hooper
Naz Etrugrul
Naz Ertugrul
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Looking at Branded Environments and Xlab from a Student’s Point of View

Looking at Branded Environments and Xlab from a Student’s Point of View

Read Time: 1 minute
Since 2018, SEGD has invited FIT Graduate Exhibition and Experience design students to attend Xlab to explore cutting-edge of experience design, through a series of talks about new projects, experimentation, and emerging technologies within the experience design industry. This year students were invited to the two-day SEGD Branded Environments and Xlab event to explore experience design and the Art of Storytelling.

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Reflecting on SEGD's 2022 Branded Environments and Xlab

Reflecting on SEGD's 2022 Branded Environments and Xlab

Read Time: 5 minutes
Last week on October 13 and 14, SEGD held the first in-person double feature event! This year’s 2022 SEGD Branded Environments and Xlab event succeeded in two days of thought-provoking and visionary talks at the Museum of the Moving Image. Read on for a full recap of the spectacular event.

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2022 SEGD Xlab: Stepping into the Next Frontier of Digital

2022 SEGD Xlab: Stepping into the Next Frontier of Digital

Read Time: 4 minutes
The 2022 SEGD Xlab event is NEXT WEEK! Leading up to the event we are featuring our spectacular speakers to give you a sneak peek into what you will hear at the event this year. Read on to meet some of the thought-provoking speakers and a little insight into what they will be speaking about.

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How Augmented Reality is Finding its Place with Joel Krieger

How Augmented Reality is Finding its Place with Joel Krieger

Read Time: 6 minutes
As Head of Design for Magic Leap solutions, Joel Krieger is exploring the frontiers of augmented reality, spatial computing, and remote collaboration. This new frontier promises to amplify human ability via wearable technology.

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SEGD: Branded Environments + Xlab “The Art of Storytelling”

2022 SEGD Branded Environments and Xlab Safety Plan, Effective September 2022

Updated COVID-19 Protocols: Proof of Vaccination or Negative Test Not Required

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SEGD: Branded Environments + Xlab “The Art of Storytelling”

SEGD: Branded Environments + Xlab “The Art of Storytelling”

Read Time: 6 minutes
WASHINGTON, DC—The Society for Experiential Graphic Design (SEGD) hosts "Branded Environments" and "Xlab" in person again for the first time in three years. Two back-to-back days of thought-provoking, visionary talks, Branded Environments on Thursday, October 13, and Xlab on Friday, October 14, hosted at the Museum of the Moving Image in Queens, NY.

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For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Jennette Forman | [email protected] | 202-570-9808 or Kristin Bennani | [email protected]