SEGD 2021 Xlab—Convergence of Experimentation at the Intersection of Digital and Physical
In times of accelerated change, we have the opportunity to harness experimentation to forge a path forward. From January 27th—29th, SEGD is hosting our first virtual Xlab event, exploring our multidisciplinary vision: How do we, as designers, utilize experimentation to create bespoke experiences in both the physical and virtual realms?
We will share insights and inspiration from thought leaders, showcasing how our design community is innovating the experiences of the future.
Attendees will hear keynotes that push us out of our comfort zones and into a world of endless possibilities. We’ll see through the eyes of industry outliers who utilize experimentation across multiple design thinking platforms.
Our final and third day of the event will provide unique approaches to virtual “experiential case studies” based on lessons learned from leaders in the design and technology industry. These leaders will share their failures and successes as experienced in the pursuit of new innovations and interactions.
 Xuewei Jiang |
 Cybelle Jones |
 Avery Zucker |
 Becky Sui Zhen |
 Sandra Atakora |
 Emily Wengert |
 Richard The |
 Marcela Abbade |
 Inessah Selditz |
 Karina Sirqueira |
 Jackson Young |
 Selen Imamoglu |
 Bryan Meszaros |
 Marco Tempest |
 Anna Crider |
 Svetlana Legetic |
 Phillip Tiongson |
 Lior Gensler |
 Jason Schlossberg |
 Dan Cooper |
 Jonathan Alger |
 Abigail Honor |
 David Schwarz |
 Benjamin Baker |
 Hayley Walsh |
 Isobel Knowles |
SEGD Xlab Speaker Interview: Jackson Young
Read Time: 3 minutes
In anticipation of SEGD 2021 Xlab (January 27, 28, and 29), SEGD is interviewing some of the Xlab’s guest speakers. Next up is Jackson Young, Digital Experience Design Director (consultant). Young will be presenting “To Screen or Not to Screen: Our Question for the Future” during Session 2 of Xlab on Thursday, January 28.
SEGD 2021 Xlab Speaker Interview Svetlana Legetic
Read Time: 3 minutes
In anticipation of SEGD 2021 Xlab (January 27, 28, and 29), SEGD is interviewing some of the Xlab’s guest speakers. First up is Svetlana Legetic, CEO of Brightest Young Things and the Exactly agency. Legetic will be presenting during Xlab’s Session 1 “Endless Possibilities: Innovating Hybrid Experiences” on January 28.
SEGD 2021 Xlab Keynote Marco Tempest Announced!
Read Time: 1 minute
SEGD is thrilled to announce that Marco Tempest, Directors Fellow, MIT Media Lab will headline the closing Keynote on Friday January 29th at our first virtual Xlab Conference!
SEGD 2021 Xlab—Convergence of Experimentation at the Intersection of Digital and Physical
SEGD 2021 Xlab—Convergence of Experimentation at the intersection of digital and physical
Read Time: 1 minute
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For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Jennette Foreman | [email protected]; or Kristin Bennani | [email protected]
Review the Sponsorship Prospectus
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