How Soon Is Now? Designing Change
Throughout August, The Society for Experiential Graphic Design (SEGD) will bring together multidisciplinary designers from around the world for the first comprehensive and virtual multi-day event dedicated to exhibition and experience design. This four-week series, entitled How Soon Is Now? Designing Change, focuses on the current state of museum design processes and practices, and will examine how designers, storytellers and artists create experiences in the physical and virtual realms for audiences of varied backgrounds, ethnicities, abilities, and ages.
How Soon Is Now? Designing Change kicks off Tuesday, August 3 and runs each Tuesday and Thursday through August 27th. “This moment invites us to explore the vast potential of interdisciplinary design and to hold meaningful dialogue around the most pressing issues of our time,” says event chairperson Joel Krieger, Chief Creative Officer of Second Story, a network of experiential design studios that work across cultures and brands to tell their clients’ stories. “We are asking designers to share their personal and professional experiences of using design as a tool for positive change.”
Each week, a distinct prompt sets the tenor for virtual keynote addresses, guided workshops, moderated panel discussions, film screenings, break out conversations, museum tours, and “Design Improvs”. Check-in on the SEGD social media platforms to see E+E "Design Improv" challenge results in realtime and vote for your favorites.
- Week one: How do we break our unconscious biases?
- Week Two: How do we design experiences that tell whole truths?
- Week Three: How do we steward a sustainable future?
- Week Four: How do create context for the past and redirect the future?
The event features a line-up of 20-plus thought leaders and designers from around the world, including several SEGD global design award winners.
VIP virtual museum tours will give attendees inside views of several highly anticipated exhibitions and interactive installations, including: United States Olympic and Paralympic Museum, UN Live - The Museum of the United Nations, and London’s Science Museum newest exhibition on Medicine from the Henry Wellcome and the Science Museum Group Collection.
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