Join us for the 2020 SEGD Branded Environments event

Launching November 12-13!

SEGD Branded Environments 2020 is the event for the design of brand-centric customer experiences. Integrating meaningful brand experiences into places and spaces provides the highest branding return on investment to owners and their users.

Returning for the fourth year in a row by popular demand, a lineup of award winning designers expands on this year’s theme of “Common Ground.” Presenters outline trends of success and failures in Global Cultures and Global Practices and expound on how to adapt “Fandom” to leverage emotional connections and the desire to pivot to keep audiences safe and engaged despite the current pandemic.

This two-day virtual event will provide opportunities for lively discussion and roundtable breakout sessions so participants can get real-time answers from speakers and panelists.



2020 Branded Environments Agenda At A Glance
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Bruce Dickinson, Rainier
Bruce Dickinson
Anna Crider, SEGD Board President
Anna Crider
Jean-Pierre Lacroix
JP Lacroix
Aaron Ruef, Account Director, Retail, FRCH NELSON
Aaron Ruef
Nigel Morley
Nigel Morley
Cybelle Jones, Gallagher & Associates
Cybelle Jones
Greg Merkel has played an integral role during his tenure at the firm leading the design studio’s branding, digital experience and design work across mixed-use residential, hospitality and restaurants as well as airport projects.
Greg Merkel
As familiar with digital storytelling as he is with words, as comfortable directing live action video as he is developing interactives, Stuart Fox leverages every tool from his interdisciplinary experience to craft engaging, educational, emotional narrati
Stuart Fox
Daniel Marino
Daniel Marino
Michael Gericke, Pentagram
Michael Gericke
Drew Berst
Drew Berst
Mike McCarthy, Design Communications LTD
Mike McCarthy
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2020 SEGD Branded Environments

Just 1 Week Away! Branded Environments 2020

Read Time: 2 minutes
It's back by popular demand—and only one week away! SEGD once again hosts “Branded Environments” (or BE), a two-day event highlighting the work of designers who create meaningful, memorable, and effective customer experiences around specific brands.

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Coronavirus/COVID-19, Branded Environments, and March Events

Based on the postponement of the DSE partner event, SEGD Branded Environments will not be held in March. We are working with DSE on plans to reschedule. In addition, all SEGD Chapter events scheduled for March will be canceled or postponed.

The well-being and safety of our members and event participants are our top priority. SEGD will continue to monitor the coronavirus/COVID-19 situation and abide by guidance and recommendations provided by the CDC.

If you have any questions, please email [email protected] or call 202.638.5555.

Exploring Common Ground at 2020 SEGD Branded Environments in Vegas!

Exploring Common Ground in 2020

Read Time: 2 minutes
In striving to define, emphasize, and build upon an intersection of shared ideas, perspectives, and design, we, as a society of EGD professionals—dedicated to connecting people to place through experiences—discover the common ground. This year, we're capitalizing on celebrating the convergence that bridges the divide and strengthens bonds through shared experiences.

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2020 BE Speakers on the Loose! Who will you see in Vegas?

Read Time: 4 minutes
With ground-breaking speakers come record-breaking attendance:
This year's Branded Environments program will feature a diversely skilled line-up of speakers whose work spans the globe. Learn from bright, innovative leaders who are challenging the traditional expectations of how brand impacts environment.

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2020 SEGD Branded Environments—We're back in Vegas, Baby!

LAS VEGAS– The SEGD Branded Environments event returns to the Digital Signage Expo in Las Vegas for the fourth year in a row by popular demand with a diverse lineup of speakers, tour offerings and opportunities to connect with fellow participants as well as the local design community. SEGD Branded Environments 2020—is the event for the design of brand-centric customer experiences. 

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For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Jennette Foreman | [email protected]

2020 Branded Environments Prospectus