March 26-27, 2019
SEGD Branded Environments 2019— held in partnership with Digital Signage Expo (DSE) 2019 — is the event for the design of brand-centric customer experiences. Integrating meaningful brand experiences into places and spaces provide the highest branding return on investment to owners and their users.
The SEGD Branded Environments event returns to the DSE in Las Vegas for the third year in a row by popular demand with a great lineup of speakers and tours. As part of your (non-vendor) registration, you also get access to the DSE show floor to see the latest developments in digital technologies and fire your imagination about new ways to create solutions in your experiential graphic design projects.
Sponsors of the SEGD Branded Environments event are often among the select group of vendors who form part of the curated SEGD tour of the show floor for the mainly designer group of attendees.
The case for integrating brand with place has been made by cities and companies worldwide. Simon Hancock, a SEGD Branded Environments 2018 speaker, SEGD Award winner and Founder of Australia/Singapore based design firm THERE said this about city and urban brands: “Well thought out, experience led placemaking, has the benefit of resonating with both residents and outsiders, motivating civic pride and building the destination brand. Ultimately, helping people feel inspired, engaged and connected.”
Upcoming SEGD Branded Environments 2019 speaker, SEGD Award winner and Principal of Media Objectives, Joe Lawton on his firm’s branded environment work for Google:“Google loved it, but more importantly, Google’s staff loved it: After it was completed, a search on Instagram for #techcorners revealed joyful, “crazy happy” employees interacting with the space.”
“Every brand wants to create Instagrammable moments nowadays. Experiential Graphic Designers know just how to deliver them” said Clive Roux, SEGD CEO.
Join SEGD at DSE in March!
SEGD Branded Environments 2019 at DSE will focus on:
- Brand for cities, public spaces, and urban districts
- Brand for healthcare and wellness environments
- Branded entertainment and hospitality spaces
- Brand for workplace and corporate spaces
- Current and future trends in brand innovation/deployment
- Diverse voices in emergent global brand practices
The 2018 Branded Environments event was an extremely valuable learning experience for the attendees, who toured new projects in Las Vegas like the new Mob Museum and heard about cutting-edge projects in branded environments from leaders in the field.
- Watch Simon Hancock and Charlie Bromley of THERE on designing brand for innovative place at the 2018 SEGD Branded Environments event
DSE has room blocks reserved at various hotels in Las Vegas, with deadlines to reserve at the DSE discount ranging from late February to early March. For more details and to make a reservation, visit the DSE 2019 web site.