Generative content - a cost-effective way to optimize a digital signage infrastructure. Many end-users (retailers, etc.) shy away from digital signage because they don't have the budget to continuously invest in content creation. However, new platforms are being used by leading architecture, design, and AV integration firms that automatically create beautiful, immersive 4K content using various data feeds and algorithms.
Using generative content delivers end-users with unique content on a continuous basis without having to invest in regular new content development. It's a cost-effective way to answer a nagging content question in digital signage.
A panel discussion with members of AVIXA.
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