SEGD XLAB 2018 Header

At 2018 SEGD Xlab, you will embark on a journey to explore the cutting-edge of experience design: first in a series of tours to studios and new projects in New York City and then, on the second day, in a series of talks about practice and new projects. There are plenty of opportunities to get together with friends and colleagues at event socials and meet new people to collaborate with.

Learn what's on the horizon for experiential graphic design. Don't miss this awe-inspiring event, November 1–2 in New York City.

See previous Xlab speakers and presentations.

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Agenda for Xlab as of October 2018
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Ariel Efron is a Creative Director at Gallagher & Associates in New York
Ariel Efron
Abigail Honor
Abigail Honor
Tom Beck
Tom Beck
Jason Bruges headshot
Jason Bruges
Noa Dolberg
Noa Dolberg
David Schwarz, Hush
David Schwarz
Raman Mustafa, Designer at Refik Anadol Studio in Los Angeles
Raman Mustafa
Lillian Preston
Lillian Preston
Lemke Meijer
Lemke Meijer
Ricardo Prada
Ricardo Prada
Tammuz Dubnov
Tammuz Dubnov
Tina Rosenbaum
Tina Rosenbaum
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Meet the Xlab 2018 Experts
Meet the Xlab 2018 Experts

Read Time: 8 minutes

Xlab 2018 is in Brooklyn and it's poised to be better than ever with a kickin' lineup of speakers and events. Our fearless leader, OpenEye Global Founder and SEGD President Bryan Meszaros, will be our emcee through one amazing day filled with five thought-inspiring sessions and 13 notable speakers. Get to know these designers and luminaries through their bios and projects, below:

 

Session: "The State of Digital: Industry Trends and Insights from Global Experiential Leaders"

Xlab 2018 is right around the corner. Plan your trip and register today!
Welcome to Brooklyn! Plan Your Visit for Xlab 2018

Read Time: 3 minutes

Brooklyn is the most populous borough of New York. (Translation: It has a lot of cool people and places, you should check it out.) Since you'll be in town for SEGD's signature digital experiential graphic design event, Xlab 2018, we've put together a cheat sheet of things to do (with help from some member Brooklynites). Enjoy! 

SEE & DO

The Reviews Are In! See What Your Community Says About Xlab
The Reviews Are In! See What Your Community Says About Xlab

Read Time: 1.5 minutes

As in years past, Xlab 2018 has a remarkable lineupof speakers, studio tours and networking opportunities: It's going to be an amazingly inspirational digital design event. But don't take our word for it—read comments from your peers (firms like Hunt Design, DCL, Callison RTKL, Leviathan and PUB Creative) who have attended Xlab:

"Each year is better than the previous." 

Dear Boss, Here's Why You Should Send Me to Xlab 2018
Dear Boss, Here's Why You Should Send Me to Xlab 2018

Read Time: 1.5 minutes

Do you want to attend the digital experiential graphic design event of the year, but your boss doesn't understand how attending is a good use of company funds? Maybe they need a little persuading to approve your trip to Brooklyn for Xlab 2018.We've got you covered: Here is a short and sweet letter that can help your boss see the ROI.

 

Dear [Supervisor’s Name]

Xlab 2018 Keynote Refik Anadol on Archive Dreaming
Xlab 2018 Keynote Refik Anadol on Archive Dreaming

Read Time: 2 minutes

For the second year, the culmination of Xlab will be the Best of Show Award Keynote—this year with Refik Anadol of Refik Anadol Studio,winner of the Best of Show and Honor Award for his project Archive Dreaming.

Don't miss Xlab this year. Register now!
10 Reasons to Attend Xlab 2018

Read Time: 2.5 minutes

SEGD’s XLAB returns for the eighth year as the only experiential graphic design event focused on the technology-infused future of storytelling for place. Over two jam-packed days, November 1­–2, XLAB 2018 will bring together the people and practices on the cutting edge of experience design, digital media and technology, immersive and interactive public environments and cultural and consumer experiences.

There are a TON of great reasons to attend XLAB 2018, here are a mere 10:

The Future of Storytelling: 2018 SEGD Xlab, Brooklyn, Nov. 1–2
The Future of Storytelling: 2018 SEGD Xlab, Brooklyn, Nov. 1–2

NEW YORK—The final event of 2018 New York Digital Signage Week,SEGD’s eighth-annual digital experiential design gathering, Xlab, will be held in Brooklyn for the first time—at the BRIC arts and media center. This year’s theme, “The Future of Storytelling for Place,” will focus on the design practitioners, visionaries, methodologies and technologies bringing immersive and interactive storytelling to life.

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Sponsorship Opportunities

Xlab 2018 Sponsorship Opportunities

For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Kathleen Turner | [email protected] | 703.657.9171