Brand Building for Innovative Place
Hear what’s possible for retail and public space branded environments when you join Simon Hancock and Charlie Bromley of THERE for their session "Global Impact: Brand Building for Innovative Place" at 2018 SEGD Branded Environments, next week in Las Vegas.
What Attendees Are Looking Forward to Most at 2018 SEGD Branded Environments
From the compelling line-up of speakers and exciting tours to valuable networking opportunities and access to the DSE show floor, there are so many reasons you should make sure you’re at this year’s SEGD Branded Environments event. But don’t take our word for it.
Place-Led Branding—Looking Back to Move Forward
If you work in an urban environment, you’ll more than likely find yourself designing for adaptive reuse spaces at some point. These buildings often have a unique history and sense of place, which begs the question: “How do you embrace the past while designing for the future and the user?”
Enhancing the Physical Brand Experience at Uber
In her session at the 2018 SEGD Branded Environments event, Uber Senior Designer Danielle Lindsay-Chung will share how the internal brand team for the world’s largest transportation company is creating and enhancing the physical brand experiences for its user’s end-point destinations.
What We’re Most Excited About at 2018 SEGD Branded Environments/DSE
March is upon us and once again a slew of designers, technologists, and digital signage enthusiasts will converge in Las Vegas for the Digital Signage Expo(DSE), as well as the 2018 SEGD Branded Environments event. With our yearly attendance to both events, we’re extremely excited to see and hear all the latest and greatest—and this year is no different.
Designing with the Fan Journey in Mind
Asher Johnson, Sports Practice Account Director for Dimensional Innovations, will kick off the 2018 SEGD Branded Environments event with his session, “Boundless Touchpoints: Extending the Brand Experience for Sport + Entertainment Venues.” Here, Asher shares his favorite projects, key considerations in building brand-centric customer experiences and what makes a brand experience “game-changing.”
5 Years, 4 Categories, 20 Projects-Branded Environments that Wow
We asked a range of branded environment design experts within the SEGD community for their picks of the most inspired branded environment designs in four categories: retail/hospitality, workplace/corporate, event/temporary and sports/fitness spanning from 2013 to 2018.
Meet the Speakers for 2018 SEGD Branded Environments
The 2018 SEGD Branded Environments program will feature a diverse line-up of speakers whose work spans the globe. Learn from bright, innovative leaders, who are challenging the traditional expectations of how brand impacts environment.
Design for Brand Centric Customer Experiences the Focus of SEGD's Branded Environments Event at DSE 2018
Back by popular demand, the 2018 SEGD Branded Environments event will feature a diverse global line-up of designers challenging traditional expectations of how brand impacts environment.
SEGD's 2017 Branded Environments Knocked it out of the Ballpark!
This year’s decision to bring the topic of Branded Environments to DSE was made to strategically expose as wide an audience as possible to the value that brand integration brings to environments, spaces, communities and places. That clearly resonated with attendees with an increase of over 50% in registrations.
