SEGD Xlab header 2017

LINK TO THE 2018 Xlab Event Page.


SEGD’s Xlab returns this November in New York with a focus on change and innovation in experiential graphic design. This year’s theme, Experiences in the Era of Disruption, will showcase how disruption is impacting experiential graphic design and the way people are using and interacting with places and spaces.

The event will feature a stellar lineup of visionaries who are leading the innovative change in their respective niches and are aligning their businesses to adopt disruptive changes they are advocating and creating for their clients and projects. Speakers and moderators from Living Map, Civiq, DailyDOOH, Float4, Lab at Rockwell, Reality Interactive, Gallagher & Associates, WeWork, Intersection, C&G Partners, Potion, Tessellate, iart and Two Twelve will share their expert insight.

Are you ready for the era of disruption?

Special Group Promo Offer

We're rolling out a special group promo for the month of October: When you register two attendees from your firm for 2017 SEGD Xlab, you can add a third registration for FREE.

Bring your boss, your coworker, your work BFF or your intern. Make Xlab a team-building activity. But you must call us at 202-638-5555 to take advantage of this offer.

Fine print: This offer is valid for attendees registered at the full conference rate from the same firm and is not retroactive. All sales are final and non-transferable.


SEGD has reserved a small block of rooms at Four Points by Sheraton Manhattan Chelsea for US $309 plus tax per night. This rate is in effect through September 29; after that date, unsold rooms will be released. Rooms fill up quick, so confirm your reservation soon. Reserve with code “SEGD Xlab” by calling 800-325-3535 or make your reservation online.Additionally, SVA Theatre has a list of other nearby hotels.

SEGD XLab agenda 8/31
download full agenda
Inessah Selditz, Rockwell Group
Inessah Selditz
Sandra Baer, Personal Cities
Sandra Baer
Emily Conrad
Emily Conrad
Alexandre Simionescu, Float4
Alexandre Simionescu
Headshot of Jonathan Alger, C&G Partners
Jonathan Alger
Patrick Gallagher, Principal of Gallagher & Associates, Washington DC
Patrick Gallagher
Paul McConnell is the Head of Digital Studio / Associate Director at Arup in London
Paul McConnell
Matthew McNerney
Matthew McNerney
Photograph of Douglas Hampton-Dowson, Reality Interactive
Douglas Hampton-Dowson
Anna Crider, SEGD Board President
Anna Crider
Valentin Spiess, iart ag
Valentin Spiess
Carlo Bailey
Carlo Bailey
Adrian Cotterill
Adrian Cotterill
Photograph of Tim Fendley, Applied Wayfinding
Tim Fendley
University of Oklahoma Students at Xlab

Meeting the Future—Students at Xlab

Being an SEGD student member is a pretty sweet deal, especially when Xlab rolls around. The location (New York!) and the price (Free!) are unbeatable, but that's just the beginning.

Experience disruption at 2017 SEGD Xlab

What Does Disruption Mean to You?

Disruption means something different to everyone. But no matter what it means to you, it's already creating fantastic new opportunities in experiential graphic design. We asked the innovative speakers and moderators leading this year’s Xlab what disruption means to them. Here’s what they had to say.

5 Reasons You Should Attend Xlab

5 Ways This Year’s Xlab Will Challenge, Excite and Inspire You

At this year’s Xlab, you'll meet incredible speakers, learn about inspiring projects, go on exclusive tours and connect with designers and makers from around the world at this exciting two-day event focused on “Experiences in the Era of Disruption.“ Haven't made up your mind just yet? Here are five good reasons you need to be at Xlab this year.

Experience innovation with 2017 SEGD Xlab Tours

Experience Innovation with 2017 SEGD Xlab Tours

Studio innovation tours provide exclusive access to innovative spaces and a first-hand opportunity to learn from leaders in the industry. At the 2017 SEGD Xlab event, attendees can choose from six studio innovation tours and two experiential walking tours on Friday, November 3.

Join Matthew McNerney of Potion at 2017 SEGD Xlab

Staying Relevant in a Constantly Changing World with Matthew McNerney

At the 2017 SEGD Xlab event, Potion’s Director of Design will share his insight on what disruption means for immersive environments and how he has integrated new platforms to enhance the user experience. Here, Matthew McNerney discusses his session on Disrupted Storytelling, his approach to design and what it takes to lead innovation.

Join Patrick Gallagher, FSEGD, at the 2017 SEGD Xlab event.

Embracing Disruption with Patrick Gallagher, FSEGD

Patrick Gallagher wants to know: Are you prepared for the disruption of your business in the future? On November 2, the SEGD Fellow will challenge attendees to think about the way they approach design at the 2017 SEGD Xlab event.

Join Valentin Spiess for 2017 SEGD Xlab

Striving for Innovation with Valentin Spiess

On November 2, Valentine Spiess of iart ag will close the 2017 SEGD Xlab event with a keynote presentation on the award-winning Kunstmuseum Basel Light Frieze and his firm’s work at the intersection of digital and physical. But for now, Valentin shares where he finds inspiration, how he approaches design and what it means to win the 2017 SEGD Global Design Awards Best of Show.

Staying Ahead of the Innovation Curve with Carlo Bailey

Staying Ahead of the Innovation Curve with Carlo Bailey

On November 2, Carlo Bailey will join a stellar lineup of visionaries for this year’s Xlab event. In his session, he will offer a glimpse into how WeWork is leveraging user research and advanced spatial analytics to inform their design process and product offerings. Here, Carlo expounds upon his tech background, his role at WeWork and how innovation drives his success.

Register now to attend 2017 SEGD Xlab

Experiences in the Era of Disruption: 2017 SEGD Xlab Coming to NYC, Nov. 2–3

NEW YORK—SEGD’s Xlab returns this November to New York as the final event of New York Digital Signage Week.This year’s theme, “Experience Design in the Era of Disruption,” will showcase how disruption in all businesses and industry verticals is impacting experiential graphic design and the way people are using and interacting with places and spaces.

SEGD's 2017 Technology Roadmap for Experiential Graphic Design

The Technology Roadmap for Experiential Graphic Design

We live in a technologically driven society. Much of the value created in business today is underpinned by advances in technology: The economy is driven by increases in productivity and those productivity gains are driven by advances in technology. Unless you live in a cave, it is hard to escape the effects of technological advancement.

Sponsors Header Graphic

Sponsorship Opportunities

Xlab 2017 Sponsorship Opportunities

For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Kristin Bennani | Director of New Business | [email protected] | 202.713.0413 Kathleen Turner | [email protected] | 703.657.9171