2017 SEGD Wayfinding Header Image

Transportation, urban and campus environments are complex spaces, which have an increasing need for innovative signage and wayfinding solutions employing best practices and the latest technology. The SEGD Wayfinding event will bring together a range of experts to tour, connect, discuss and discover over two days this August.

The event will kick-off on August 17 with a series of morning and afternoon tours*, followed by an evening social mixerhosted by the local Boston SEGD Chapter.

On August 18, designers, makers, integrators and planners involved in the creation of signage and wayfinding systems will engage in dialogue on critical topical issues and best practices in the field.

*Note: Tours are available to event registrants for an additional $100 fee and include a choice of one morning tour and one afternoon tour. Space is limited and on a first-come/first-served basis, so reserve your spot early by contacting jennette@segd.org.

Accommodations
The SEGD room block has expired, but you can still check out the hotel and book a room on your own at the Hilton Boston Logan Airport here.

Register for the 2017 Wayfinding Event
SEGD Wayfinding Agenda 7/26
download full agenda
HEadshot of Stephen Minning, Managing Director of BrandCulture
Stephen Minning
Headshot of Clifford Selbert, Selbert Perkins Design
Clifford Selbert
Annelle Stotz, IA Interior Architects
Annelle Stotz
Katie Osborn
Photo of Colleen Hamilton, Art of Context
Colleen Hamilton
HEadshot of David Gibson, Prinical two twelve design
David Gibson
Headshot of Richard Poulin, Poulin & Morris
Richard Poulin
Register for the 2017 Wayfinding Event
Wayfinding the Future with Clifford Selbert, FSEGD
Wayfinding the Future with Clifford Selbert, FSEGD

At the 2017 SEGD Wayfinding event, Clifford Selbert, FSEGD, will share his expertise on how he’s seen XGD evolve over his distinguished career and what’s in store for the future. Here, Cliff provides a little insight into his journey, his inspirations and his session, WTF > Wayfinding the Future.

Building a Global Design Community with Richard Poulin
Championing Global Design Excellence with Richard Poulin, FSEGD

In homage to Walter Herdeg's Archigraphia, Richard Poulin, FSEGD, has written Archigraphia Redux—a new international survey of architectural, environmental and experiential graphic design in the 21st century. Here, Richard discusses what the original book meant to him, what he hopes to accomplish with Archigraphia Redux and how he’ll tie it all together in his 2017 SEGD Wayfinding keynote presentation.

Transforming Public Spaces Through Wayfinding Strategy
Transforming Public Space Through Wayfinding Strategy with Katie Osborn

In her 2017 Wayfinding session, Katie Osborn will share how user research and community engagement helped create wayfinding strategies for two very different outdoor spaces that were connected through a public infrastructure project twenty years in the making. We had a chance to speak with Katie about her professional journey, what inspires her and the 2017 SEGD Wayfinding event. Here’s what she had to say.

Join SEGD Fellows at the 2017 Wayfinding Event
Three SEGD Fellows to Headline 2017 Wayfinding Event

In addition an exemplary wayfinding program catered to the largest cross-section of wayfinding professionals at a wayfinding-centric locale (read: Hilton Boston Logan Airport), we’re proud to feature three SEGD Fellows who will headline this year’s SEGD Wayfinding event, August 17–18 in Boston.

The SEGD Signage and Wayfinding Event Comes to Boston Logan, August 17–18

BOSTON— Transportation, urban and campus environments are complex spaces, which have an increasing need for innovative signage and wayfinding solutions employing best practices and the latest technology. The SEGD Wayfinding event is poised to bring together a range of experts to tour, connect, discuss and discover over two days this August.

Sponsors Header Graphic

Sponsorship opportunities for this event are sold out.

For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Kristin Bennani | Director of New Business | kristin@segd.org | 202.713.0413 Kathleen Turner | kathleen@segd.org | 703.657.9171