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SEGD's biennial Business of Design event lands in Portland this April with the focus on strengthening your business skills to build, manage and sustain your design practice.

Designed for firm leaders, this year's sessions are organized around four principal areas of business: strategy, culture, management, and innovation. With speakers from both outside of and within the experiential graphic design profession, you will gain insights and practical skills to grow your company, position yourself for success, manage and retain top talent, build new partnerships and expand organizational structures.

Studio innovation tours* in Portland (the day before the event) and an SEGD Chapter mixer provide opportunities to connect with fellow design professionals and meet new collaborators in the global SEGD community.

SEGD has reserved a small block of rooms at the Residence Inn Portland Downtown/Pearl District for $217 plus tax per night. The rate is in effect through April 6; after that date, unsold rooms will be released. Rooms fill up quick, so confirm your reservation soon. Call 888-240-8897 and use code “SEGD” or make your reservation online.

*All studio innovation tours require full registration to the Business of Design event. Space is limited; please register early.

2017 Business of Design Agenda as of 1/31/17
download full agenda
Thomas Hudgin
Thomas Hudgin
Headshot of Julie Beeler, founder of second Story, Portland Oregon
Julie Beeler
Craig Martin, Reality Interactive
Craig Martin
Elizabeth Kiehner, IBM
Elizabeth Kiehner
2017 Business of Design Tours

Tour Award-Winning Portland Firms at SEGD Business of Design

Studio innovation tours provide exclusive opportunities for attendees to tour innovative spaces and learn from leaders in the industry. At 2017 SEGD Business of Design, attendees can choose from two award-winning Portland firms.

See Julie Beeler at 2017 SEGD Business of Design

Second Story Founder Julie Beeler Talks Leadership

On April 28, the SEGD Business of Design event will kick off in Portland. The event will feature business leaders from both outside and within the experiential graphic design community, including Julie Beeler, founder of Second Story. Here, Julie shares insights she’s learned on her leadership journey.

Build a Better Business Strategy at 2017 SEGD Business of Design

April is Business Strategy Month!

When times are good and business is strong, it’s easy to put aside the need to think ahead. However, if you think about it, this is the perfect moment to stop and analyze what you are doing and where you want to go next.

Business of Design event in Portland, April 27, 28

Hone Your Approaches to Strategy, Culture, Management and Innovation

This Spring is the perfect time to hone your approaches to critical business areas like strategy, culture, management and innovation. At the 2017 SEGD Business of Design event in Portland, Ore., April 27– 28, business and design leaders will gather to discuss the implementation of best practices across these key areas and take a deep dive into more specific topics like recruiting and retaining talent and transition planning.

Thomas Hudgin Talks Strategy at SEGD Business of Design

Thomas Hudgin on Leadership, Millennials and the Business of Design

Thomas Hudgin will be sharing techniques to help firm leaders position their business for growth at the SEGD Business of Design event in Portland, Ore., April 27–28.

The Evolution of SEGD Business of Design

The Evolution of Business of Design

For years, the Principals and Partners track and Practice & Purpose Leadership Summit at the SEGD Conferencebrought together firm leaders for conversations on the business of design.

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For Sponsorship Opportunities, click here

For more information about Friends of SEGD, Industry Partners Program or event sponsorship, contact: Kristin Bennani | Director of New Business | [email protected] | 202.713.0413 Kathleen Turner | [email protected] | 703.657.9171