Digital technology is transforming the way that people connect to spaces such as shopping centers, corporate visitor centers, shops, hotel lobbies, as well as public spaces. It's not just about consumerism, and it's not about more-is-more. It's about meaningful messaging, content, and experiences that emotionally connect people to their interests, their values, and their needs.
It's also about integration between technology, architecture, brand, and purpose. How do you create a valuable message and convey it to a customer, a client, or a potential end user in a public space? With multiple platforms such as mobile devices, digital apps, screens, and sensors competing for the attention and digital impressions of users, how do you figure out where the most value for your project is going to be? The solution should work effectively, and contribute to the creation of positive returns.
You'll find answers to your questions, and abundant ideas at SEGD's CX (Customer Experiences) Workshop being held on Tuesday March 10, at the Digital Sigange Expo in Las Vegas. Our speakers will be sharing not only case studies, but also the process they use to align their clients' (and their client's customers') goals using messaging, content, and brand channels that digital technology enables us to dynamically deploy throughout a myriad of spatial and use contexts.
Below are some links to some videos that will give you a taste of what to expect from our speakers at CX:
Stimulant Microsoft Cubeand Maxim Touch Wall| Reality Interactive Time Warner NYC Flagship| Array Interactive Adobe Executive Experienceand Orange County Convention Center| Gensler Harmon Flagship Storeand COEX