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The very definition of exhibition design is changing radically and rapidly.Exhibitions are no longer confined to venerable institutions and museums. They’re virtual, or they show up in shopping malls or on urban streetscapes or in temporary pop-up venues.

The lines between retail and exhibition are blurring as well, with user-generated content, social media, and digital technologies making sure of that.We know consumers are in love with technology, which they can get from the comfort of their couch. But how to get them to visit exhibitions – physical or digital – and experience something they can’t get at home?

The bottom line for exhibition designers: Artifacts in dusty cases are out. Compelling, immersive experiences that bring content to life are in.Join us at the SEGD Exhibition & Experience Design Workshop, where we’ll explore the art of museum and exhibition design and discover how designers and integrators are using technology, interaction, storytelling, and experience metrics to perfect the user experience.

This two-day event is focused on current design methodologies and trends in exhibition and experience design. We’ll travel the diverse spectrum of experience design – from curated exhibits that showcase artifacts, information, and stories in innovative ways to consumer-driven retail experiences that activate buyer behavior in a showrooming world. We’ll examine the process of creating experiences that don’t just relay information, but tell the stories of objects, products, people, and place.

The SEGD Exhibition & Experience Design workshop will consist of on-site tours, presentations from experts, and breakout trend discussions on key areas of practice such as user experience, interaction design, digital technology, retail design, and more. SEGD E&E will be held at the Washington, D.C., offices of Gensler.

Join the interdisciplinary audience of designers, architects, technologists, and planners from this convergent and rapidly evolving design practice. Register today!

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Day 1
Thursday, August 21

Morning and Afternoon
9:00am - 4:30pm

+ Tour confirmations will be sent in advance to workshop attendees
+ Lunch and transportation to and from venues is on your own

5:00 - 6:30pm
Gensler | 2020 K St NW, Suite 200 Washington, DC 20006

-- Dinner on your own --

Day 2
Friday, August 22

8:00 - 9:00am
District Architecture Center
421 7th Street NW, Washington, DC 20004

9:00 - 9:10am
From Modern Art To Walmart: The Future of Experience Design and Convergent Culture
Speaker: Justin Molloy, SEGD

9:10 – 9:40am
Session 1: The State of Experience Design: Spaces, Places, People
Speaker: Jonathan Alger, C&G Partners

9:40am – 10:10 am
Session 2: Public Culture: Telling Stories, Sharing Meaning
Speaker: Richard Poulin, Poulin + Morris

10:10 - 10:30am
Networking and Meet the Speakers

10:30am – 12:00 pm
Session 3: Towards a New Museum Experience: Storytelling and Interactivity: Lowtech to Hightech

Digital-Physical Experiences: Play and Learning in an EGD/XGD World
Speaker: Wayne LaBar, ALCHEMY studio

Storytelling Technology: Connecting Visitors to Content
Speaker: Brad Larson, Brad Larson Media

Immersive Interfaces: Curating, Managing, and Integrating Interactive Media
Josh Goldblum, Bluecadet

The Collaborative Process: Lessons in Innovation
Speakers: Gretchen Coss, Gallagher & Associates; Tateo Nakajima, Arup

Q&A with panelists

Lunch on your own --


1:00 - 1:10pm
Speaker: Justin Molloy, SEGD

1:10 - 1:50pm
Session 4: Solving the Designer’s Dilemma: From Data to Meaning
Speakers: Andrew Swedenborg, King Retail Solutions; Kate Kirkpatrick, Gensler DC

1:50 - 2:20pm
Session 5: Scaling Typography: From Interface to Screen—Fonts, Brand, and the User Experience
Speaker: Allan Haley, Monotype

Session 6: The Future of XGD: Museums and Exhibitions
Chaos at the Museum: A Followup from the London Symposium and Moderated Dialogue on Future of Practice
Speakers: Tim McNeil, UC Davis; Clare Brown, Corcoran College of Art + Design

Afternoon Coffee

3:45 - 4:30pm
Session 7: Managing Expectations while Fostering Innovation  
A moderated panel dialogue focused on the realities of budget, maintenance, and the global desire for integrating advanced media
Moderator: Justin Molloy, SEGD
Panelists: Elizabeth Musteen, Smithsonian Institution; Gretchen Coss, Gallagher & Associates; Jonathan Alger, C&G Partners

Conclusion and thank you!


View the Detailed Agenda with talk titles, speakers, and firms.

Download a Poster to hang around the studio or your school.

St. Gregory Hotel & Suites
We have reserved a block of rooms at a rate of $159 plus tax, US dollars. This rate is in effect through July 21, 2014; after that date, unsold rooms will be released. Make your hotel reservation using the code “SEGD Exhibition Workshop” by calling 202-530-3600.

Interested in sponsorship?
View the Sponsor Packet and contact Sara Naegelin, Director of Sponsorship, at [email protected]; 202-489-8977. Or Kathleen Turner, Director of New Business, at [email protected]; 202-638-5555.


Xlab Download Agenda
Speakers Header Graphic
Allen Haley
Allan Haley
Headshot of Elizabeth Musteen
Elizabeth Musteen
Headshot of Kate Kirkpatrick, Gensler
Kate Kirkpatrick
Headshot of Josh Goldblum, Bluecadet
Josh Goldblum
Headshot of Andrew Swedenborg, King Retail Solutions
Andrew Swedenborg
Headshot of Jonathan Alger, C&G Partners
Jonathan Alger
Headshot of Gretchen Coss, Gallagher & Associates
Gretchen Coss
Headshot of Wayne LaBar
Wayne LaBar
Headshot of Brad Larson, Brad Larson Media
Brad Larson
Clare Brown, Chief of Design, National Museum of American History, Washington DC
Clare Brown
Headshot of Richard Poulin, Poulin & Morris
Richard Poulin
Headshot of Tim McNeil, UC Davis
Tim McNeil
Headshot of Tateo Nakajima, Arup
Tateo Nakajima
2014 Experience Poster
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Easy to read newspaper image

Q&A With Allan Haley, Monotype

Allan Haley is Director of Words & Letters for Monotype, the global typeface designer and provider. He’ll be a featured speaker at SEGD’s Exhibition & Experience Design WorkshopAugust 21-22 in Washington, D.C.

He spoke with SEGD recently about type, brand, and the user experience.

What do experiential graphic designers need to know about using type across various platforms, from print and exhibit text to interfaces and display screens?

SEGD Exhibition & Experience Design Workshop

Design Disciplines Collide at SEGD's Exhibition & Experience Design Workshop

August 21-22 in Washington, D.C.

Today, exhibition design is a convergent discipline that borrows elements from retail store design, interpretive wayfinding, storytelling, media, and interaction design. The creatives who develop immersive, compelling exhibition experiences are just as diverse, hailing from the experience design world as well as web development, technology, science, typography, and brand design.

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