Will Ayers is the Founder/Creative Director of FOUND., a contemporary multidisciplinary design studio based in Downtown Los Angeles with a studio practice to challenge and modernize conventional wayfinding, signage and graphics through the format of digital, GPS, haptic, autonomous and artificial intelligence technologies.
FOUND. is compelled by the exponentially changing culture of technology we live in today, and obsessed with desire to better and beautify the world. FOUND. looks to the future to solve signage and wayfinding in our new world. FOUND. is critical and avant-garde of how static and digital environments relate to signage, graphics and wayfinding in today’s modern society and culture.
With over 14 years of global experience, Will Ayers was previously the Principal Lead of the GNU Group Los Angeles Studio, and a Principal Lead at Selbert Perkins Design for over a decade.
Will Ayers has overseen projects around the globe in the following countries: China, Russia, Malaysia, U.A.E., Qatar, Egypt, Oman, India, South Korea and USA.
Will Ayers earned multiple degrees at some of the finest universities in the world, including a Masters at Cranbrook Academy of Art, and a Bachelors from the University of San Diego. Will continued his education at prestigious institutions including Rhode Island School of Design, Massachusetts College of Art and Design and the Lorenzo de Medici Institute in Florence, Italy.