White Design Studio

Photo of Washington Park parking structure graphics

White Design Studio (Cincinnati) worked with BHDP Architecture on graphics and signage for a new underground parking structure located under Washington Park, a newly opened, $45 million park renovation in Cincinnati’s Over The Rhine district.

In conceiving the graphics system, the studio used full floods of intense color to signal pedestrian circulation, signs to help patrons select the shortest path to their surface destination, and symbolic markers to help people retrace those same paths home. The symbols relate to environmental ornamentation patrons find when they emerge from the stairs to the park above—helping to reinforce the connection between the urban fabric above and the service area below. The system serves well at both the pedestrian and vehicle scales and works as both passive and active wayfinding.

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