Learn about the programs, vision and mission of SEGD

Our Programs

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SEGD exists to Educate, Connect, and Inspire the global, multidisciplinary community of professionals creating experiences that connect people to place. See the two presentations that explain who we are and what we do. Please feel free to use these presentations to explain SEGD at schools, colleges, at Chapter events and to your clients if need be.

View the PDF presentations for 2015 Who is SEGD?and What is Experiential Graphic Design?


In pursuit of our mission, SEGD aspires to:

  • Promote public awareness of our community and its role in shaping experience.
  • Nurture demand for design excellence within the built environment.

  • Serve as a source of education and inspiration for our community.

  • Continue to define and refine our standards of practice.

  • Foster relevant, well informed research to enhance our knowledge base.

  • Sponsor peer recognition programs that inspire excellence.

  • Promote collaboration across multiple design disciplines.

  • Strengthen ties with educational programs that provide the academic underpinnings of our field.


Strategic Plan 2015 -2020

At the March 2015 SEGD Board meeting, the board voted and agreed on a new simplified Strategic Plan for SEGD. The goal was to ensure a clear direction for the association, while not prescribing what programs will be built as it is clear that we still have a lot of work to do to understand the real problems of the community that SEGD can help them solve.



SEGD is a 501 C (3) not-for profit education organization. It is governed by a set of By-Laws that were determined at the incorporation of the 501 C (3). The Board of Directors are the governing body of the Association.

Our Programs

Opportunities to Network

SEGD offers many opportunities for networking, knowledge-sharing, and connecting with fellow EGD practitioners.

Educational Events

SEGD offers a robust calendar of professional development courses, including on-site workshops, symposia, local chapter events, and webinars that allow participants to learn and share experiences. Workshops include the Wayfinding Workshop (every 2 years), Well, the Healthcare workshop, BE Branded Environments, CX the Customer Experience Workshop, Airports and Transportation Workshop.

SEGD Conference

The annual SEGD Conference is the gathering of the clan for the Experiential Graphics Design community. It is the only international event focused on communication design that connects people and place in the built environment. The SEGD Education Symposium is held the day before the main conference. It is the space where multiple design disciplines converge and where design professionals and vendors and fabricators who create compelling and information-rich spaces go for inspiration, education, and networking.


XLab Explores how digital technology is been used to create experiences that connect people to place. As the opportunities to integrate digital technologies and two way interactions keep multiplying, we have seen Xlab develop from an SEGD workshop into a second must attend conference for most practitioners.

Chapter Meetings

25 chaptersrepresent SEGD at a local city level internationally, providing opportunities to meet other EGD professionals for networking and education. We have Chapters all over the world, including Wellington New Zealand, Brisbane Australia, London, Edinburgh and Toronto and Vancouver as well as in many US Cities.


SEGD's referral system helps members identify fabricators, designers, or other partners for their projects.

On-line Membership Directory

Members can access SEGD's up-to-date listing of members and their contact information.

Job Bank

This on-line service puts job seekers in touch with employers. It provides free resume listings for job seekers as well as fast and easy job posting and on-line job management for employers.


SEGD's on-line members-only forum allows members to interact with other professionals in the community, get answers to specific design and fabrication issues, locate suppliers and designers, and discuss what's happening in the field.

Professional Development

SEGD.org Website and Social Media

The SEGD website is the heart of our communications system. All news whether members newsor SEGD news such as the CEO Updates,listings of events,chapter events and blogs,feature articles,awards,members bios,firm listings,courses and downloadable standards, the SEGDTalks videos from all of our workshops and conferences and the Xplore tabs where all site content is categorized by subjects, are posted on the SEGD website. It is THE portal for Experiential Graphic Design with over 200,000 visits and 3,000,000 pageviews a year it gets to a very wide audience. No less than 2% of the traffic consists of clients and potential clients browsing for designers, firms and examples of projects. The website is complemented by a presence in the  social media sites, LinkedIn, Facebook, Twitter, Google+ and Vimeo

Courses on CD and on-demand webinars

More than 100 courses on educational topics including the ADA, wayfinding systems, architectural graphics, signage, dynamic environments, exhibit design, identity graphics, civic design, pictogram design, retail and store design, mapping, and themed environments.

ADA and Technical Information

Starting with the recently updated Americans with Disabilities Act White Paper—an invaluable tool in interpreting and applying the legislation—members benefit from SEGD’s expertise on these issues.

Educational Resources

In a field that isn’t represented by a degree program, SEGD provides educational materials for anyone teaching EGD.

Member Resources

Access online publications such as the EGD Glossary, EGD Bibliography, Standard Form of Agreement, and many more.


SEGD publishes a wide range of publications and resources in support of its educational mission. Most are available to members free or at a reduced rate.

eg full-color magazine, published quarterly

The only publication that showcases the state of the art in communication design for the built environment, the award-winning eg magazine is a rich source of information on key people, research, technologies, materials, and resources in EGD.

Messages newsletter, published weekly

SEGD's member e-newsletter features the latest events, projects, and happenings in the EGD community. To share your news in Messages, email [email protected].


Books on EGD, exhibition design, and related topics; SEGD White Papers; the SEGD Compensation & Billing Survey, and more.


Reaching Your Audience

SEGD events and resources keep you connected with your target audience: professionals focused exclusively on EGD and visual communications in the built environment.

The SEGD Strategic Marketing Planneroutlines the many ways you can reach them. Download the planner here.


Awarding Excellence

SEGD Global Design Awards

With a jury of some of the best-known names in design, the annual SEGD Design Awards recognizes and promotes the best in contemporary environmental graphic design.

SEGD Excellence Awards

The SEGD Excellence Awardshonor the individuals, companies, and institutions whose work has significantly advanced the EGD field.

As part of SEGD's mission to promote best practices and ethical standards in environmental graphic design, the annual SEGD Excellence Awards recognize the individuals, companies, and organizations that-through their commitment to human-centered, effective design in the built environment-help define those practices and standards.

Have someone you'd like to nominate? Click hereto send in your name, your nominee, and a brief statement on why they merit this award.


We are an association of people who create content-rich, emotionally compelling, experiential spaces for a wide range of environments, from hospitals and transit hubs to museums and educational campuses.

Our work creates a sense of place, helps people find their way, communicates important information, and fuels a dialogue between users and the spaces they inhabit.

We develop static and digital wayfinding systems, signage, environmental graphics, exhibition content, multimedia installations, public art, user interfaces, and branded/corporate environments.

We research, plan, design, and build a diverse range of visual communications and information systems for the built environment.

What We Believe In

We are dedicated to a multidisciplinary, collaborative design process that puts user needs first.

We strive to create environments that improve the human experience.

We are committed to knowledge sharing and continually raising the standards of practice in a design discipline that has the potential to enrich the lives of people wherever they work, play, shop, learn, travel, or gather.

SEGD is committed to continuously evolving and improving its services. Read how your association is doing through the CEO Updates

What is Experiential Graphic Design? [XGD]

By Peter Dixon

Experiential Graphic Design involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate.

Examples of Experiential Graphic Design include wayfinding systems,architectural graphics, signageand sign programs, exhibit design,retail design,and themed or branded spaces. Increasingly XGD involves the use of digital technologies and systems that present dynamic content through motion graphics and make possible rich interactions between a user in a place and the information being provided.

Operating at the intersection of communications and the built environment, the field embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital and industrial design.

The history of the field, also called “environmental graphic design,” is rooted in the earliest forms of graphic communications such as cave paintings and examples of  “environments that communicate” can be seen in the use of hieroglyphics in ancient temples, the stained glass of cathedrals, and in today’s hyper-communicative places such as the Ginza district of Tokyo and New York City’s Times Square.

The practitioners of the discipline of Experiential Graphic Design in recent years have set the standards for wayfindingin transportation centers(airports, railway and subway stations), hospitals,museums and on city streets and highways. Learning and immersive environments such as museum exhibitions, and public, civic and landscape place-making programs have benefited from the multi-disciplinary talents of designers to shape experiences that orient, inform, educate and delight users and visitors.

Retail stores, entertainment and hospitality destinations–theme parks, hotels, casinos, sports venues, shopping malls– and other “branded environments” are using the tools and story-telling approaches of XGD to create more engaging and meaningful interactions with their customers.

See the SEGD Presentation, What is Experiential Graphic Designfor a visual tour of the field.

More examples of XGD projects can be seen on the Design Awardspages.

To see projects, articles, Videos, Designers and Firms categorized according to the SEGD XGD index, go to the Xplorepage.

Become an Experiential Graphic Designer: learn about the core competencesrequired to become an Experiential Graphic Designer.

Joining the EGD/XGD community of designers as an SEGD member is easy and offers more benefits than ever before. As an SEGD member you'll have access to learning resources, promotional tools, free videos, webinars, and so much more!But most importantly you'll be connected with your design community. SEGD offers Studio, Professional, Associate and Student memberships to best serve your specific needs. Become a member today!

Excellence Awards

Below are the lists of Excellence winners per year. Meet the winnersin the SEGD Excellence gallery.