Art and design are powerful tools for articulating and enhancing the uniqueness of a specific place while expressing facets of the shared human condition. At their best, Public Installationsimbue spaces with meaning and context.
Public Installations are typically site-specific responses to physical landscape, topic, or cultural context, using a wide range of materials and media to communicate, connect, and inspire those who use the space. Public Installations can take the form of artwork, memorials, gateways, landmarks, signage, super-scaled graphics, contextual elements, place-markers, and even branded corporate elements.
In Experiential Graphic Design,whose practitioners create experiences that connect people with place, Public Installations occur at architectural scale, leveraging color, form, typography, light and shadow, symbols and icons, and various forms of media to engage people, inform or entertain them, or rally them around a cause or desired action.
Increasingly, Public Installations integrate digital technology.Specifically, user interactionis changing the face of Public Installations. Software that senses human motion and recognizes and responds to gestures is opening windows into a new world of technology-based Installations. These interventions are immersive, responsive, and generative—reflecting the movements, needs, and aspirations of the people who experience them.
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