What makes a great design

Thursday, February 22, 2018 - 7:00pm

SEGD Sydney Chapter is thrilled to announce our first event for 2018. 

Two of Australia’s leading Experiential Graphic Design agencies, Urbanite and THERE, have agreed to share the stage and talk us through their recent SEGD award-winning projects. Urbanite was recognised for their work at 1 Martin Place and Goodman Property, while THERE excited the jury with their placemaking for Knight Frank and Rabobank.

Carlo Giannasca (Head of Urbanite, Frost* Collective) and Charlie Bromley (Head of Environments, THERE) will share insights into just how these projects came about, what was the brief, what were the inspirations and challenges, what went right, what went wrong, and what it takes to consistently deliver quality design outcomes. We’re also pleased to announce Susan Mavor (Founding Principal, PUBLIC) in Vancouver, will be joining us on stage. She will be exploring their own award-winning work on the UBC Donor Recognition project, and providing an international perspective to the evening.

A Q&A will follow the talk where attendees can gain an insight into how these companies work and manage their design outcomes.

This talk is a must for anyone interested in the design process and the reality of delivering internationally recognised design.

This event is being held in conjunction with Off Grid 18: The Experiential City. Off Grid is a different kind of design conference that encompasses Melbourne, Sydney, Brisbane, and concludes in Wellington on the 26-27th of February. We are looking forward to welcoming some truly exciting international visitors who might even share some of their thoughts on the night.

We’re also thrilled to announce this event is sponsored by Wizardry Imaging & Signs.


Where: 16 Eveleigh St, Redfern.

When: Thursday, 22nd February at 7pm.

Ticketing: This is a free event. SEGD members are guaranteed access, but it’s a small venue so visitors are on a first-booked-first-served basis.


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