What is Graphic Design

Common letter-sized sheets are tiled and used to transform bare walls into spaces that are vibrant and invigorating.

Graphic design uses visual media to communicate ideas. Its primary tools are type, image, space, color, and form, which are combined to communicate messages via visual media including print, television, and websites. Essentially it is a means to get your message to a mass audience visually as opposed to telling them something verbally..

Experiential Graphic Design (XGD)involves the orchestration of typography, color, imagery, form, technology and, especially, content to create environments that communicate. It is the integration of visual communications into the built environment and often involves interaction between the user and the means of communication, such as signs or computer interfaces.

Examples of Experiential Graphic Designinclude wayfinding systems,architectural graphics, signage and sign programs, exhibition design,retail design,public installations,and placemaking and identity, which include themed or branded spaces. Increasingly, XGD involves the use of digital technologiesand systems that present dynamic content through motion graphics and make possible rich interactions between a user in a place and the information being provided.

Operating at the intersection of communications and the built environment, the field embraces a wide range of disciplines including graphic design, architectural, interior, landscape, digital, and industrial design.

SEGD, the Society for Experiential Graphic Design, represents membersand firmsfrom the design profession as well as from the fabrication and manufacturing industry who create visual communications in the built environment. Like all design, the nature of Experiential Graphic Design is that it has a visual, craft aspect as well as a problem-solving aspect to it, and in all cases of great XGD, the two are of an equally high caliber. What distinguishes XGD from traditional graphic design is that not only is the message visual, but it is at architectural scale, requiring a high degree of product, architectural, engineering, and manufacturing knowledge to achieve.

Learn more, go to our Explore Experiential Graphic Designpage.


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