What is Exhibition Design?

Exhibition designis the process of conveying information through visual storytelling and environment. It is an integrative, multidisciplinary process that often combines architecture, interior design, graphic design, experienceand interaction design,multimedia and technology, lighting, audio, and other disciplines to create multilayered narratives around a theme or topic.

Exhibition design spans a wide range of applications including museums,visitor centers, heritage parks, themed entertainment venues, trade shows, corporate environments, expositions, and retail stores. It harnesses physical space and visual storytelling to create environments that communicate.

Exhibition design can be limited to a single display or can be expressed in immersive, architecturally integrated environments. With the rapid onboarding of technology in the public domain, Exhibition design is increasingly media-driven, social, and democratized, with content generated not just by designers and curators, but also by users themselves.

This cutting-edge discipline continues to evolve. Regardless of the role of technology, however, it remains a collaborative process and one that demands the balancing of space, object, and information with the deft integration of technology and the role of the audience.

Exhibition design dates virtually from early human development, but first became formalized in the “cabinets of curiosity” of the 17th century as people began to travel the world and display their treasures in private collections. While the museums of today bear little resemblance to these early attempts at Exhibition design, they are still rooted in human curiosity and the need to learn more about the world around us.

 

Visit our Index of content related to the exciting profession of Experiential Graphic Design.

 

 

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