Wendy Evans Joseph, FAIA on Exhibition and Experience Design

"It is the unsaid, the unlikely presentation in metaphoric terms that has its way of seeping into our conscious."—Wendy Evans Joseph, FAIA

Washington DCExhibition & Experience Design, From Museums to Beyond: Experiences Everywhere promises to be a thought-provoking—and enjoyable—experience itself. In a session called "Creating Meaningful Experiences" you'll explore exhibition design with Wendy Evans Joseph of Studio Joseph, Benjamin Gilmartin of Diller Scofidio + Renfro and Abbott Miller of Pentagram.

Joseph is philosophical about ways to achieve success. "There are straightforward presentations, pragmatic concerns and varied rules about presentation," says Joseph, "but ultimately, it is the unsaid, the unlikely presentation in metaphoric terms that has its way of seeping into our conscious. I believe that design alters content. I believe that the environment in which you experience artifacts and ideas is the single most important factor in one’s retention of knowledge and enjoyment of learning."

Joseph, whose own museum and exhibition work includes the award-winning Renaissance Sculpture in the Age of Donatello at the Museum of Biblical Art, the renovation of the South Street Seaport Museum, and the upcoming permanent exhibition at the Museum of the City of New York (tracing the city's history from 1609 to the present), asks questions about why visitors come to a museum, why people sacrifice privacy to participate in a communal environment and how museum professionals educate through exhibition. "Our job as installation designers is to make that environment transporting spiritually, dramatic, even fun and to leave you with a new way of thinking, new ideas—yes, an education."

Joseph's method of design is to understand the narrative, the primary components of the curatorial vision and to distill the story into its essential aspects in order to create an immersive environment. She is aware that "every detail counts and every detail should be counted and restricted." She sees exhibition design as equally art installation and architectural spatial inquiry. Also, each method of delivery should be dovetailed to the specific requirements of the narrative. "Our job as designers is to find that perfect fit between analog existence and infinite virtual space."

Join Wendy Evans Joseph, Benjamin Gilmartin, and Abbott Miller, shaping the future of museum and exhibition design at the E&E, Exhibition and Experience Design event, August 18-19 in Washington DC!

E&E is SEGD's most popular two-day event, and is filling fast! Register today to save your seat.

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