SEGD Webinar 16.02 Header
2016 Webinar Register

Colleen Hamilton from The Art of Context leads this 60 minute webinar on Digital Directories, and making the leap from print to digital wayfinding in the context of Airports. Print directories have evolved into digital wayfinding systems. Paper maps and signs that are updated monthly are rapidly disappearing. Today's wayfinding systems are digital, easy to update and many allow users to customize the experience and take personalized directions with them. Join Colleen Hamilton, co-founder of Art of context, a Boston based digital signage consulting firm, as she highlights the process of moving directories from print to digital. She'll present a brief overview of the history and challenges of the process and provide real world examples of airports who have made the transition.

Overview:

 Airport Directories History

  • Print
  • Digital
  • Interactive
  • Incorporating boarding pass scanners

 

Tackling the change

  • Typical directory project
  • Building the team
  • Form factors
  • Preparing/Managing Assets
  • Gotchas!

 

Case Studies

  • BOS – Boston Logan airport
  • YYC – Calgary Airport
  • DTW – Detroit Airport
  • BWI – Baltimore Washington Airport

 

Effectiveness

  • User Surveys
  • Touch Analytics

 

2016 Webinar Speaker
Photo of Colleen Hamilton, Art of Context
Colleen Hamilton
2016 Webinar Sponsor

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