W&Co.

Photo of Mercer County Park digital wayfinding app

W&Co. (New York) designed and developed a digital wayfinding app for Mercer County Park in New Jersey. The app was built to facilitate the park’s ever-changing programming and to offer visitors and residents access to a readily accessible tool that would help them understand and navigate the park. The free app is available for download and you can read more about it.

The studio's work and design philosophy was recently featured in three books including Alina Wheeler's fifth edition of Designing Brand Identity, Roger Fawcett-Tang's Numbers in Graphic Design, and Robin Landa's fifth edition of Graphic Design Solutions. The studio was also profiled in Communications Arts’ 2013 Interactive Annual.

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