For developing ideas quickly, sketching is not only efficient, but for me provides a kind of iterative feedback not possible with the computer. I once heard that one's inability to draw perfectly actually leads to productive variations as an idea develops -- your mistakes suggest new directions. This is not possible on a computer where everything looks "perfect."
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2004 SEGD Fellow, 2010 Distinguished Member Award honoree, 1995 Angel Award honoree, and SEGD President 1999-2000
Wayne Hunt founded Hunt Design in 1977 in Pasadena, Los Angeles and is a nationally recognized leader in Environmental Graphic Design and Wayfinding Signage design.
Wayne Hunt and the firm have planned, designed and implemented more than two hundred signage & graphics and exhibit assignments in twenty U.S. states and in countries around the world. He is active in the Society for Experiential Graphic Design, serving as its past national president and selected as the organization’s sole 2004 Fellow.
Wayne Hunt is the author of three books on signage and related graphics design and is an Adjunct Professor at Art Center College of Design. Wayne is a frequent speaker and ambassador for environmental graphic design, Wayne Hunt has presented at USC School of Architecture, Harvard University and many other universities around the country. “Helping people access, enjoy and understand complex places is both an art and a science. We’re really in the place-making business.”
View his work at Hunt Design.
Watch Wayne's SEGDTalk "One City, Thirty Years"He talks about creating an identity for Pasadena over a thirty year period engaged with working in the city.
Read about Wayne's book Environmental Graphics: Projects and Process.
Click hereto purchase it.
Read Time: 3.5 minutes
You stand carefully on a slippery mountain top staring at an eight-foot-square map sticking out of the snow on six-by-six posts showing four mountains, 58 ski runs and 21 ski lifts. It’s 19 degrees out with light snow flurries and through your fogged up goggles you try to pick an interesting but safe route down to the lodge.