What you will learn:
Hear the business history and methodologies behind retail wayfinding from some of the leading designers and thinkers in the field. They start with the overall business practices of wayfinding by leading firms, then dive into the current wayfinding design methodologies employed today. A must for anyone interested in understanding the wayfinding concepts behind retail. Hear Craig Childress of Envirosell, the leading retail research firm behind books like Call of the Mall and Why We Buy, provide a list of three retail wayfinding systems that work - and three that don't - based on the exciting research methods developed by the firm.

Topics:
Language-low context vs. high context and 4D experience

Questions Answered: 
•What is the desired experience?
•Who is your audience?                                                       
•How can you have better quality using smaller signs? 

Podcast Materials:
3 downloadable mp3 audio files and 3 PDF

Duration:
Approximately 85:66 minutes

Speaker’s:
Paula Rees, MAESTRI
Craig Berger, SEGD
Craig Childress, Envirosell