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In what may be the first event of its kind, Watchfire Signs recently hosted a retirement party for the giant billboard that stands in front of their Danville, Illinois headquarters. The 14-by-48-foot billboard at Watchfire Signs that has been retired will be upgraded later this summer to a 16mm model.
The original board, a 19mm model, stood sentry for 12 years; its appointment had marked the beginning of the company’s entrance into outdoor advertising. The upgrade process will include new internal components and wiring, keeping the existing structure and cabinet in place.
Bon voyage, billboard!
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