Working in collaboration with the design department at the Walker, Pentagram Design developed a dynamic information display for the exterior of the museum's new expansion by Herzog & de Meuron. News and schedules of museum programs and events are rear-projected onto the building exterior in two streams of information that parallel the glow of traffic on nearby Hennepin Avenue. The Walker's graphic identity is organized around an institutional typeface, and the display exemplifies this flexible system of information as identity. The designers also created a digital content editor that allows staff to easily update, manage, and publish the information.
"What a wonderful example of accentuating an architectural feature while communicating important information to visitors! The use of light and motion adds tremendously to the appeal and brings the architecture to life. The messaging is simple and bold, the presentation beautiful and dynamic."
"These graphics take full advantage of the architecture to announce a major exhibition for the museum. The movement of the typography with the speed of the car on the adjacent street is very effective and the choice of typeface is appropriate in the Herzog & de Meuron building. Information easily changed by museum staffers makes it a nice alternative to the electronic LED board technology often used in this situation."
Lisa Strausfeld (Principal in Charge), Andrew Blauvelt (Co-Designer, Walker Art Center), Jiae Kim; Eric Ishii Eckhardt, Nathan Schroeder (graphic software scripting, Walker Art Center)
Kirkegaard Associates (audio visual)
SPL Integrated Solutions