Visual Communications worked closely with The Hormel Institutes management to create experiential graphic designs to tell the story of The Hormel Institutes research on cancer and their past discoveries.
The addition to the existing facility included a new two-story east lobby that now features wallpaper patterns designed by Visual Communications Senior Experiential Graphic Designer Jesse Yungner, and microscopic images turned into design elements by Visual Communications Principal Constance Carlson.
At the Live Learning Center entrance, there is now a welcoming sign with project naming, an electronic monitor, microscope designs and an etched plaque of namesake donors Gary and Pat Ray. In the Live Learning Center gathering space, a donor recognition artpiece was created to identify current donors. A special wave pattern of microscope images created within a mosaic pattern functions as a backdrop to the donor names. Principal Constance Carlson was lead design on these projects.
Also in the Live Learning Center, there is a photo and story montage highlighting discoveries and milestones in cancer research at The Hormel Institute. A high-resolution storyboard was created to tell the Hormel story. Included on this wall are vision words and quotes specific to the mission of “curing cancer.” The wall also showcases the new Hormel Institute logo.
All components were fabricated by Archetype and wallpaper was fabricated by Hirschfields.
The final and most outstanding experiential piece is a sculpture on the front lawn of The Hormel Institute. It is a 30-foot tall aluminum sculpture of a protein from the milk thistle plant. (The Hormel Institute has revealed that silybin, a major bioactive component of the plant, is a natural anticancer agent and effectively weakens melanoma growth.) Reflecting a major discovery for the Hormel Institute, this sculpture was a collaborative effort between the Hormel Institute, Visual Communications and Archetype. Base and lighting provided by McGough Construction. The sculpture has been named Ray of Hope in recognition of major donors Gary and Pat Ray.