In visual communications, architecture and the architectural environment are increasingly important parts of corporate identity. In this way, the façade of the VEAG (Vereinigte Energiewerke AG) administration building has become a message. The VEAG building signals openness and farsightedness – this building is on the move! Eighteen windows are fitted with Priva-Lite glass panes. Pressing a button makes them opaque or completely transparent. The panes are back-projection screens. Digital projectors in the building screen five-story-high dynamic film by internationally acclaimed artists.
"The Media Facade solves in a joyful and arresting way the night life of a corporate building. At night, the building comes to life and tells myriad stories with color, form, and image. The choice of a vertical as well as horizontal element respects the architecture and creates a dynamic that will continue to send messages over time."
Dietmar Muehr, Oliver Muehr (Principals in Charge), Dietmar Muehr, Oliver Muehr, Fernando Girbal