Passengers are increasingly opting for use of rideshare companies, such as Uber and Lyft, over traditional transportation options to travel to and from airports around the world, yet consistency is lacking at airports with regard to the wayfinding and passenger experience. In December 2017 the American Association of Airport Executives held a Solution Summit through its Airport Innovation Accelerator on the topic of ridesharing.
One of the central takeaways was that there is a lack of a standardized term and icon to properly guide passengers to ridesharing company pickup points. Airports asked AAAE to organize a working group to analyze the problem, suggest a common term and icon and rally airports to a set standard. With the help of Lyft, Uber, LeighFisher and Ultimate Symbol, a white paper entitled "Establishing a Common Standard for TNC Wayfinding at Airports" was developed, which presents the in-depth process the working group followed to arrive at a recommended standard for airport adoption.
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