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The Ronald O. Perelman Performing Arts Center at the World Trade Center campus will be a dynamic global center for the creation and exchange of art, ideas and culture envisioned as a new kind of space that redefines cultural and social destinations in the heart of downtown Manhattan. Award-winning experiential graphic design firm Two Twelve (New York) is working on wayfinding for the center alongside the client and project teams, including the Perelman Center, Charcoalblue, Davis Brody Bond, REX Architecture and Sciame Construction, among others.
Featuring several dynamic and flexible spaces, the Perelman Center is organized into three auditoria (499-, 250-, and 99-person) and a rehearsal room. Using innovative and unprecedented architectural elements, the auditoria can be combined to form seven additional, unique performance spaces—totaling eleven possible configurations. Ensuring the flexibility and connectivity of the spaces for visitors, spectators and staff, Two Twelve is currently developing strategically integrated wayfinding and signage solutions that accommodate for architectural fluidity while embodying design excellence in ways that contribute to the Perelman Center experience and defy expectations.
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