Two Twelve is a public information design firm that develops sustainable, user-centered designs to help people understand an increasingly complicated world.

Everywhere we go, we encounter implicit and explicit cues to guide us, from environment and behavior to graphics and manuals. In complex environments, these cues become part of a system that can assist people to sort through data, fill out a form, absorb new information, or navigate a place. That's Two Twelve’s realm. It specializes in creating public information design, the planning and presentation of complex information to diverse users and audiences. From signage to strategy, the firm designs thoughtful, user-centric systems designed to navigate, inform, communicate, and create new visions of the world around us.

The firm’s roots are in wayfinding, the art and science of helping people find their way. That's where it got its start, but have since expanded its expertise to diverse and ambitious initiatives. Public or private, these initiatives can only succeed if they are effective in persuading stakeholders. Consulting with leaders in business, institutions and government, the firm uses the tools of information design, data visualization, and interactive media to provide engaging narrative frameworks for big ideas, clarifying supporting information, creating a roadmap for implementation and making these accessible to all.

Read more about TWO TWELVE. Buy David Gibson's book, The Wayfinding Handbook.