Case Study: Toward Decoding Design’s Value— Communicating and Visualizing Design Research
Aija Freimane, PhD,Associate professor and Postdoctoral researcher, Art Academy of Latvia, Latvia
Visiting researcher, Technological University Dublin, Ireland
Abstract from 2021 SEGD Communication + Place
Designers say that ‘design adds value’, but no evidence-based indicators have shown design’s impacts on society. The findings discussed in this paper are from a global–local case study based on a qualitative and mixed-methods study. The results clarify the added value of design from the user’s perspective across five generations and four socio economic class groups by recommending perceived design value indicators that measure personal satisfaction, happiness and well-being as end results of product and service usage.
Read more in the 2021 SEGD Communication + Place journal and other papers at https://segd.org/academic-design-research.
Communication + Place is the official research journal of the Experiential Graphic Design community. Published online, the journal features articles from both academics and professionals advancing the XGD profession through creative research, curriculum development, project reviews, and user-centric testing.