2017 SEGD Conference Tours

SEGD’s project tours have become a signature part of our annual gathering, giving you a chance to get out of the conference room and actually see the city! Your only problem: there are so many great tours, it's hard to choose just one! All tours have size limitations and are available on a first-come, first-served basis, so please register early.

The tours are one of the best ways to get to know new people, spend quality time with old friends exploring a new city and projects together. It's real one-on-one quality time in an environment where you can easily talk.

Walking Tours

Included in your conference registration.
Tour space is limited: Sign up early.

> 3M Innovation Center | Transportation sponsored by Sherine Industries

Learn about the technology and science behind the everyday products by 3M that impact millions of lives around the world. From Post-It notes to Vinyl products and Reflective coastings. This is a must-attend tour to EGD techies who love to geek out and learn!

> Nicollet with Coen+Partners 

It took over a decade to complete but its finally done! Check out the newly redesigned mile-long pedestrian oasis with the local landscape architecture firm Coen+Partners who worked with James Corner Field Operations on the design implementation for this urban project.

(SOLD OUT!) Guthrie Theater with Michael Haug | sponsored by Walton Signage

Visit this modern architectural icon designed by French architect Jean Nouvel featuring exterior supergraphics and a super-cool interior signage and wayfinding program designed by local chapter member Michael Haug that compliments the modern spaces. Be sure to explore the cantilevered viewing platform overlooking the Mississippi River and the Stone Arch Bridge.

(SOLD OUT!) Mill City Museum  | sponsored by SH Immersive

Once the heart of the flour industry, Mill City Museum tells the story of Minneapolis’ grain-processing past through the rebuilt ruins at this historic mill site. Stroll along the Mississippi River walking path to the next door Gold Medal Park and enjoy an Ice Cream Cone at Izzy’s!

(SOLD OUT!) U.S. Bank Stadium with Selbert Perkins Design and Infinite Scale  | sponsored by Diversified

One of the newest football stadiums in the country that made its debut this year at the Super Bowl. Get the insider tour with the SEGD firms who were responsible for the signage, wayfinding, and brand graphic programs at the stadium.

> (SOLD OUT!) Nice Ride City Bike Experience with Richard Lang

Get ready for the most active tour in Minneapolis led by Visual Communication’s very own biking enthusiast Richard Lang. You can’t get any further away from a traditional conference tour than this 15 mile bike tour along the Mississippi River with stops including Minnehaha Falls and the Stone Arch Bridge! Easy riding bikes provided through Minneapolis’s Nice Ride bike share.

> (SOLD OUT!) Brewery by Light Rail Experience with Jesse Yungner | sponsored by AGI

Take the LRT (that’s light rail in Minneapolis parlance) from the hotel with Minneapolis Chapter Co-Chair and brew enthusiast Jesse Yungner to one of MSP’s hippest local breweries, Surly Brewing Co. You’ll get to tour  the brewhouse, fermentation cellar, and packaging hall. And you’ll of course get to taste a couple of their top brews!


Project Tours

Project tours require a $100 premium tour fee.
Tour space is limited: Sign up early.

> Target Center with Dimensional Innovations

Home to the Minnesota Timberwolves and Lynx basketball teams, Target Center recently underwent significant renovations adding significant experiential installations and a new wayfinding program to this multipurpose arena. Learn how the design and build team from Dimensional Innnovation brought storytelling features to this large scale sport and entertainment centric environment.

> Walker Sculpture Garden

The Walker Center’s Sculpture garden has recently reopened after renovations. Experience this incredible public space and the contemporary sculptures such as Claes Oldenburg’s Spoonbridge and Cherry that dot the outdoor landscape.



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