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Experience Strategy & Design at Ancona + Associates, inc.
Tomas Ancona works at the intersection of culture and commerce, providing experience strategy and design services for visitor attractions, museums, retail experiences and digital environments. A+A explores the graceful convergence of the digital and physical realms. The work begins with a client’s story, and typically develops into deep client relationships that extend over many projects and years.
The experience strategy process is derived from a tradition of design for large-scale visitor attractions and retail experiences, hybrid spaces composed of stories, interactions, media and architecture. Tomas Ancona has evolved this multi-disciplinary design process to drive innovation across digital experiences, products, services and business transformation.
Tomas Ancona began his career at several prominent architecture and exhibit design firms in New York and Boston, including Cambridge Seven Associates, where he collaborated on numerous projects with Chermayef & Geismar. Soon after moving to San Francisco, he established Ancona + Associates, where for over eleven years he consulted with a wide variety of clients, including the Bay Area Discovery Museum, Cal Academy, Apple, Boudin Sourdough Bakery, EBMUD, NASA, Lucasfilm and MCA Universal.
In 1997, Tomas Ancona was invited to join Nike as Global Creative Director of Retail, where he led the design of over eight Niketown stores across the US and internationally. He then moved to London to join e-business consultancy, Scient, as managing director of Customer Experience for Europe. Since 2002, his work has focused on conceiving experiences that converge across digital and physical realms for a wide range of international clients. From his office in the burgeoning West End of Portland, he has consulted with Adidas, Intel, Rio Tinto Diamonds, British Waterways, British Airways, Boots, John Lewis, Samsung and Capital One Bank.
Tomas Ancona studied architecture and design at Cornell University, Columbia University, and Parsons School of Design. He received his BA in American History and Fine Arts at Wesleyan University.
Board Member of the Architectural Foundation of Oregon