Inspired by the hospital's new logo, but not wanting to simply reproduce it, the designers came up with a coloring book theme. It was designed to appeal to children and to reassure them that the hospital is a good place. Giant crayons — some of them supports for the signs — decorate the signs, which depict brightly colored stick-figure children. Several signs include fiberoptic lighting, which illuminate the signs at night.
Cris Coe, Nancy Goldburg