What you will Learn
Exhibitions and environments are developed using testing. This course covers a variety of research, testing and definition techniques used in trade show design, museum exhibit design, and experience design. The course will end with a discussion on how these research techniques can be applied to a variety of EGD and museum exhibit projects.
- Research in Experience Design and Branded Environments
- The value positioning matrix - discussing brand experience positioning
- Personas - understanding the needs of various visitor groups
- Aligning customer journeys to the customer
- Observational Research
- Design Research
- Setting the correct testing goals
- Attracting attendees to exhibits
- How exhibit shape influences the outcome from a booth visit.
- Barriers to entering an exhibit space
- Audience/visitor research methodologies
- What kind of outcomes can you expect from the testing phase?
- How much is spent on trade show exhibits?
- What kind of outcomes can you expect from user testing/evaluation?
- One Audio file and one PDF Presentation
- Approximately 62 minutes
- Candy Adams, The Booth Mom
- Greg Rose + Rina Plapler, FutureBrand New York
- Jeff Hayward, People Places Design Research
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