A Detroit maker with commercial experience in Graphic & Interior Design, Terry specializes in the role of Brand in the built environment. In Chicago, his skillset began to evolve through the many facets of Environmental Graphic Design, signage, & wayfinding, and ultimately finding his passion with large Branding projects. Terry posits that the key to great design is understanding that the Brand is much more than a logo, but is more of a living, breathing entity. It becomes an icon that drives consumers to buy & creates die-hard loyalty.

The design challenge is creating the intersection with the user and the Brand, storytelling, developing the experience, and ultimately building the connection they make to the space. Recently leaving practice for academia, he now seeks to develop and invest in students. His approach to the classroom setting is like a commercial design studio, infusing the value of team building and interaction, as well as demonstrating the value of fostering client relationships and how to build them.

Connect with Terry on LinkedIn.