Tanya Dreesen

Tanya Dreesen

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Tanya Dreesen is currently in her 9th season as a prominent member of the Minnesota Vikings. As Vice President of Partnership Activation and Special Projects, she collaborates on team and U.S. Bank Stadium presentations and community relationships. She is responsible for the team that activates all sponsorships, including naming rights and new Founding Partnerships. Tanya provides support on critical new team initiatives such as the International Series games in London, the successful 2018 Super Bowl LII bid and the latest new 200-acre practice facility design and construction.

Tanya Dreesen led the development and curation of U.S. Bank Stadium’s art collection, as well as the buildout of the Vikings Voyage experiential fan destination and the design of the stadium’s iconic Legacy Ship sculpture. She also oversaw a revenue-producing fan paver program and is charged with integrating all sponsor branding throughout the stadium.

Prior to joining the Vikings, Tanya Dreesen served as Vice President of Marketing and Major Accounts for the Denver Post and Rocky Mountain News, activating Founding Partner roles for the Colorado Rockies and exclusive category sponsorships of the Denver Broncos, Colorado Wild and Denver Nuggets. Prior to Denver, Tanya led the Major Accounts Advertising Department for the Minneapolis Star Tribune.

Born in Toronto, Canada, Tanya Dreesen began her career at The Toronto Sun as a member of the special projects team, which marketed and supported the launch of the Toronto Raptors NBA team. She was then recruited to a director position with Canada’s largest daily newspaper, The Toronto Star, where she led sponsorships for events, art and sports partnerships, including the Toronto Blue Jays, across all media properties.

Tanya graduated with honors with a specialty in Advertising/Marketing from Canada’s Sheridan College. She was a three-time medalist in the Edmonton World Master Games for Rowing and has competed at the World Rowing (FISA) International level in Boston and Montreal Canada.

2018 SEGD Conference Minneapolis - Tanya Dreesen - Activating Fan Experiences At U.S. Bank Stadium

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