Tanuj Parikh is the Senior Director of Business Operations at Estimote, working on business development, marketing and customer success. 

Estimote, Inc. is a technology start-up building a sensor-based analytics and engagement platform. Estimote is developing an "operating system for physical locations" -- one that will change how people run businesses in the physical world and how consumers interact with real world products and venues, primarily brick and mortar retail stores. Thanks to popular communication technologies such as Bluetooth and Wi-Fi, Estimote can understand how people behave and engage with products in stores, and that data can in turn be used to improve customer experience, bringing in new revenue streams for retail stores or cutting their costs. Estimote calls it smart retail.

Previously, Tanuj helped lead business development at GroupMe, working on partnerships across multiple products to drive revenue and/or user acquisition. His deal experience includes brand, APIs, and carriers/OEMs. Prior to GroupMe, Tanuj worked at L2 Think Tank, the NYC Economic Development Corporation, and Kiva.

Tanuj Parikh holds a BA in Government and Economics from Harvard University.

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