Brand and strategy consultancy Prophet(New York) announced that Tali Krakowsky has joined the firm’s New York office as a partner in the design practice.

“We are very pleased to welcome Tali to the team. She has unique abilities that will immediately contribute to the ongoing evolution of our creative work to be more ‘digital-first,’” says Peter Dixon, chief creative officer. “She is one of the smartest designers I’ve ever met, and one of the strongest strategic thinkers about the role of experience in influencing perceptions and behaviors.”

For more than 15 years, Krakowsky has been dedicated to developing design strategies and immersive customer experiences for companies like Chanel, Google, Sephora, and Victoria’s Secret, integrating new media, storytelling and space. Prior to joining Prophet, she was the founder and creative director at Apologue, an experience design studio. Earlier, she was the director of experience design at Imaginary Forces. In the course of her career, she has worked with global clients such as Bloomingdale's, BMW, Citibank, Columbia Doctors, HBO, Jose Cuervo, Lexus, MAC, MoMA NYC, PNC, Qualcomm, and Timberland.

"It is a thrilling time to join this team of forward-thinkers and creators at Prophet,” says Krakowsky. “As digital media currents are increasingly running through every brand across every touchpoint, there is no more exciting time to integrate intelligence, innovation, and creativity to deliver a new generation of thinking and design. The powerful mix of strategy and analytics excellence, processed through innovation and strategic-led design, promises to create solutions for a new world in a new way that is powerful, emotional, profitable and beautiful."

At Prophet, Krakowsky will continue to develop new and innovative approaches to integrating a digital pulse into brands and finding unique ways to help clients grow. “Her role for the firm–and in the work–will help make stronger connections between strategic ideas and human experiences, between brand concepts and brand content,” added Dixon.

Krakowsky holds a BFA in communication design from the Parsons School of Design and a master of arts from UCLA’s School of Architecture.