Tali Krakowsky

Tali Krakowsky, founder of Apologue
New York, NY

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Tali Krakowsky is a design partner in the New York office of branding and strategy consultancy Prophet.

For more than 15 years, Krakowsky has been dedicated to developing innovative design strategies and immersive customer experiences for companies like Chanel, Google, Sephora, and Victoria’s Secret, integrating new media, storytelling and space. Prior to joining Prophet, she was the founder and creative director at Apologue, an experience design studio. Earlier, she was the director of experience design at Imaginary Forces. In the course of her career, she has worked with global clients such as Bloomingdale's, BMW, Citibank, Columbia Doctors, HBO, Jose Cuervo, Lexus, MAC, MoMA NYC, PNC, Qualcomm, and Timberland.

Born in Israel and raised in Hong Kong, Tali has a Bachelor of Fine Arts in Communication Design from the Parsons School of Design and a Master of Arts from UCLA’s School of Architecture. Merging passion, theory and practice, she continues to publish articles and speaks frequently on the topics of design, architecture, and innovation through collaboration.

Fascinated with all things immersive, Tali continues to develop new and innovative methodologies in order to constantly re-imagine digital storytelling in the physical world.

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